What decides the cost of custom software?
It depends on what the software has to do: features, design, integrations, data, security, testing and support after launch. We can give a reliable number once the scope is agreed.
Technology built around the way your business works.
AI, automation, custom software, apps. We look at where your day gets stuck, then build something that actually fixes it.
Services
AI, automation, custom apps and product visuals. Every one of them starts with a real problem in your business, not with the technology.
Apps and features that use AI for one specific job in your business, not AI for the sake of it.
For exampleAn app that helps your team search, sort or summarise large piles of business documents.
Link the steps you repeat every day into a workflow, so people stop passing work along by hand.
For exampleSorting new enquiries, giving each one an owner and sending the follow-up reminders.
Websites and web apps built around what your business needs and who will use them.
For exampleA customer portal, an internal dashboard, an enquiry system or a full business app.
Mobile apps for your customers, your staff or the team out in the field.
For exampleAn app where a field worker sees today's jobs and sends updates from their phone.
Software built around the way your business works, for when off-the-shelf tools just don’t fit.
For exampleA system made for one company’s internal process, or for operations no standard tool handles.
We build or adapt business systems for the operations and records that matter most to you.
For examplePutting the key operational information into one clear, organised view.
We build or adapt finance software features and workflows to fit what your project actually needs.
For exampleA clear process for gathering finance figures or getting a report ready for review.
Three-dimensional product animations and visuals that show how a product works.
For exampleAn exploded-view animation that shows how all the parts of a product fit together.
We scope every service to what the project needs. Our finance software supports your process. It is not a replacement for your accountant, and it can't promise compliance.
The same orders and figures, typed into every tool.
The answer is in a chat, a sheet or someone's head.
Software your team has to work around, every day.
The cost of manual work
Copying data from one sheet to another. Chasing enquiries by hand. Building the same report every week. Asking around for updates. It all eats into the working day.
New enquiry
9:14 AM
Enquiries.xlsx
Assign to sales
Follow-up
Weekly summary
Manual process: four hand-offs depend on someone remembering to copy, forward, remind and rebuild.
An illustration. Not a measured case study.
Industries · real problems, workable fixes
We start with how your business really runs. Then we find where work gets stuck, and pick the technology that fits that problem, and only that.
Choose an industry · 21 industries
"Line 2 stopped — die change"
A common problem
Production numbers live in spreadsheets, paper registers, machine reports and separate systems. Every update means someone stitching it together by hand.
Possible solution
A custom dashboard, or a workflow that pulls the numbers you care about into one screen everyone trusts.
Depends on what data exists and what your systems allow. It shows information; it doesn’t control machines.
These are examples, not promises. What you actually need depends on your organisation, the systems you have, your data and the scope of the project.
From disconnected to connected
You can have several good apps and still lose hours, because someone has to move the information between them by hand.
A person carries the data from one to the next.
Depending on your systems, we might use APIs, automation, a bit of custom code, or a mix of these to cut out the manual hand-offs. Not every app connects the same way, so we check first.
Client feedback & how we work
Good work starts with plain talk. We make sure we both understand the problem before anyone writes code, and we build to what you actually need.
Our approach—not client testimonials
Before we talk technology, we learn how the work gets done today.
In practiceWe walk through your current process with you
Scope, priorities and sign-off criteria get written down and agreed.
In practiceOne agreed list of requirements before any coding
We talk openly about assumptions, changes and trade-offs.
In practiceNothing changes without a conversation first
We review the work in stages, checking it against the plan.
In practiceRegular reviews of working software
Build vs. buy vs. automate
What makes sense depends on how you work, the tools you already have and what you want to change. Often the simplest option wins, and we'll tell you when it does.
What are you trying to improve?
Project cost, timeline & scope
No two software projects are the same. Features, integrations, data, testing and deadlines all vary. Once we understand these, we can give you a realistic scope and estimate.
Pin down the problem, who will use the software and what it has to do.
Tick the factors that apply. It's a planning guide and won't give you a price.
Tick the factors that apply to see what might need more planning.
It depends on what the software has to do: features, design, integrations, data, security, testing and support after launch. We can give a reliable number once the scope is agreed.
It depends on how much the software does, how complex it is, what it connects to, and how fast feedback comes back. Once we understand the requirements, we can plan a realistic date.
Yes. Most of our conversations start with just the problem. We work out the requirements and the right technical approach together as we go.
To give an accurate estimate we need to know the requirements, what the project depends on, and how you'll judge it done. This page is a planning guide, not a quote.
Safe automation & exception handling
Real work is messy. Details go missing, inputs look odd, connections fail. Good automation handles the predictable steps and hands everything else to a person.
Automate predictable steps
Tasks you repeat often, with clear rules and clean inputs, are good candidates.
Escalate exceptions
When data is missing or a connection fails, there should be a clear next step.
Keep people in control
Anything touching money, operations or sensitive data needs a person to approve it.
A complete enquiry: every step has what it needs, so the workflow runs to the end.
Automation needs checks, error handling, the right permissions and someone watching it. No automated system is perfect.
Data, access & ownership
Settle these questions before development starts. Then everyone knows where the data lives, who can get in, and what you get at the end.
DATA
Know where your business data is kept, where it gets processed and who is allowed to see it.
Questions to agree
What's right depends on how the project is built and hosted, what the contract says, your legal duties and any outside services. Treat this as guidance, not a legal or security guarantee.
Rollout & team adoption
New software means asking people to change how they work. How we roll it out depends on your business, and we agree it with you during scoping.
Check that the plan covers what we agreed and the real situations your team deals with.
Not every project needs every step. How we roll out, including any data migration or training, is agreed during scoping.
After launch · ongoing care
Going live is a milestone, not the finish line. Decide early who looks after the software, how it gets updated and how it gets better.
MAINTAIN
Bugs need a clear way to be reported, checked and fixed. Frameworks, outside APIs and tools also change over time.
Support, maintenance, hosting, monitoring and service levels depend on what we agree. We spell them out for every project.
Define success before building
Before we start building, we agree what should get better, how we'll measure it, and what the software has to show before you sign it off.
Business problem brief builder
Answer a few quick questions about the problem. We'll turn your answers into a short brief, so our first conversation gets to the point faster.
Step 1 of 4
Questions for a first conversation